What makes a good Interactive XML application?

Good Interactive XML applications should:

1. Be inviting. Make sure the first thing users see is live video with a compelling call to action to make them initiate the interaction.

2. Be easy to use. Don’t make the user do work. Simple button clicks should predominantly drive the experience.

3. Be personalized. The choices the user makes in the course of the interaction should aggregate to provide an experience that feels unique to that user. A rich variety of videos and other assets, combined with judicious tracking of and response to user behavior, are essential to providing a highly personalized experience.

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